TOYOTA, THE CHAMPION

With innovations that revolutionized the automotive industry, brand new car designs, retaining the “World’s Largest Car Manufacturer Title For 2021”, Toyota is a champion in the automotive industry that collects a big amount of awards. Their name in the industrial center started when in 1926 Sakichi Toyoda, one Japanese inventor and entrepreneur father of the Japanese industrial revolution, founded the Toyota Industries that was passed on in 1930 to his son, kiichiro Toyoda, that created the Toyota Motor Corporation, the first, and best, automotive company in asia. Their values: “imagination, experimentation, humility, respect and innovation” is shown every time, in their commercials, sites posters and stores, was created by Kiichiro Toyoda as one part of the asiatic values in their brand, managing them a large quantity of loyal consumers, who see the comfort, safety and quality of the cars daily.

Their logo changed a lot and the brand was expanding to the world, it transformed into a recognizable logo: two perpendicular ovals inside the outer oval symbolize “T” of Toyota. The outer oval symbolizes the world that embraces Toyota. Each oval is contoured with different stroke thicknesses, similar to the brush art in Japanese culture, their main colors are red, black and silver. Red is associated with passion and energy, but also with asian culture. Black represents class and elegance, and in today’s days the logo that is in front of the car is silver, a color that reminds us of technology and innovation, two of the most important things to their brand, as shown in their websites.

Toyota’s websites and brand strategies change conform to the region, but their websites always show us three important things about their buying experience: Their cars and new technologies, how to find the closest store and the benefits of buying with them. Next to it they put other secondary, but super important, information’s. Like some fast facts, awards, environmental positioning, how you can join their team, the history, Toyota’s IP solutions and more adicionals to their sites. Some of those things like the Awards and their Environmental Positioning make the consumers see how good they are and how interested they are with the problems in the world, and that they want to be part of it, those things make the consumer more interest about the name, Toyota, then with the product itself (Electrified Vehicles), because the product reflect the brand and as consequence the consumer to.

Toyota advertisements are unique, they are able to include their values and their mission in all of them. Their different types of commercials are one of the principal reasons why they are so popular among the families of the world. They show different perspectives like the one in the most recent advertisement: “A New World ” where we can see a family with their newborn going home for the first time, and their propaganda with the american olympics teams, were they show us that their brand is not just cars, and that they care about sports. Toyota is able to give us different emotions such as: patriotism, harmony, power, union. and in the most recent ones they put in the end of them “Let’s go places”, that’s the main sentence, that we are able to be in all places of the planet and are just what they want to say, that with their products are in all the planet, able to go whatever the consumer wants.

Toyota uses their strategies, and their brand identity to reinforce their mission and values. They attract customers showing how good they are and increase their sales with it. They change their strategies to confirm the country has adapted their brand in the world, that’s why they are the number one in sales and wave so many awards. Their mission is not only to change how people see them as a brand, but to also change their minds about what a car brand. Toyota shows their connection with technology by thinking of projects and new innovations ideas to help the world notice how active they are in environmental problems. Toyota is not just a brand that just cares about money, their products are the best, accessible and innovative. Toyota makes the difference.