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The marketing social website of Shopee has increased a lot over the years, being popular internationally by the people. For evidence, Shopee is the largest online marketplace in southeast asia with 343 million visits per month. Also based on their group, the company reported revenue of $2.9 billion, a growth of 29% from 2021 to 2022. They profited 19% year-over-year, from $0.9 billion to $1.1 billion. Being one of the biggest companies of the world, Shopee was created in Singapore in the year of 2015 by the local billionaire businessman, Forrest Li, who additionally created another company denominated: Garena in 2009. 

A brand identity consists of the business values and how the company communicates those values through  its products and services. This is what the brand says, how visually it is represented with images and designs and what the brand wants their clients to feel when intersecting with the products.  But, what is Shopee branding?  Shopee’s marketing strategy is to increase brand knowledge and also promote your business. The first stage is to create a simple and unique logo, to easily be recognized and remembered like Shopee, the asian company has their logo that’s made by a white bag with an orange letter S in the middle representing the name of the company.  Their stated values are that they  believe in online shopping and that should be accessible, easy and enjoyable. This is the vision Shopee aspires to deliver on the platform, every single day. Furthermore, they believe in simplicity and integrity, providing a life that is honest, down to earth and true to yourself. Shopee’s  mission statement and goal is the transformative power of techonology that they believe to change the world, making the consumer’s life better by providing a platform that connects the consumers and the sellers within one community. 

The brand strategies are a way that companies use to show themselves and their products, Shopee also use it to present their materials,  their principal scheme is the “Mental Triggers: the power of copywriting”. This method is divided in three strategy steps: 1- Scarcity: The denominated Scarcity is a strategy to use the products and coupons in their benefits. In particular, Shopee uses a timer in an exact product to make the consumer more thoughtful and maybe think that they are gonna lose a big opportunity to buy the product. For example, when you are in a game store and you desperately go buy the skin because it has a limited day and hour for you to get it.  2- Social Proof: Another method that Shopee uses to encourage their consumers, is the social proof that’s based on a product review, that the consumers evaluate the product  by the five  stars and comment about it on the Shopee website. Also when arriving, sometimes, the consumer takes some photos and makes videos showing the product for other consumers to see how they are and how it is made. 3- Authority: The third and last  scheme Shopee uses, is the authority because it is not sufficient to offer good opportunities to retain the client, while the prices are good, a lot of users make punctual purchases, but not necessarily are faithful to the company. When a connection is created with the public, the brand can guarantee not just a unique purchase, but a lot of other future purchases. To generate an identification with their public, Shopee invested in influence marketing. For instance, when Shopee created publicity with the Barões da Pisadinha, a common Brazilian musical group between the target audience of the company, for example, increased the consideration of the users, bringing them closer to the brand.  For last, another scheme that Shopee uses ( not Mental Triggers), is to make good prices and free shipping.

Shopee’s advertising is based on their ads that are the point of creation of pay ads on the marketplace and help you achieve your business goals, be it reaching shoppers interested in your products, increasing your sales or building your brand. That’s why usually people prefer buying products in Shopee than other companies, because they know that a product that is more expensive in those companies, have a lower price in Shopee’s platform and even a better quality than a smartphone that is selled in Amazon or Magazine Luiza. Another fact that makes people prefer it, is the reason that Shopee try to influence their consumers by offering coupons,  free shipping, and official products of the brand. Furthemore, Shopee’s customer service team and Shopee Seller Support provide comprehensive seller support. Over the last years Shopee has grown up a lot in the international market, attracting users and sellers. Since it arrived in 2019, Shopee has been the app most used by Brazilians  for mobile purchases, like this passing a lot of companies like iFood. Furthermore  in this year (2022) a interview was made  with some Brazilians asking them what app they use more, and the majority said that Shopee was the best one for them, like this making asian companies the favorite one for them.  Another way that Shopee uses to influence their consumers, is that the company encourages users who have already purchased the product for estimates on their pages. This incentive reverts to benefits that can be used in other purchases. These estimates, however, are highly influential factors for new buyers. 

In conclusion, we can say that Shopee is a company with a lot of strategies and knows how to influence their consumers and how to make them buy their products. Their brand strategies, but mainly the  “Mental Triggers: the power of copywriting” that is divided in three strategy steps: Scarcity, Social Proof and Authority is really good and it is what makes the company grow up a lot. Furthermore, Shopee tries to influence their clients by offering coupons,  free shipping, and official products of the brand. In the end, the search to quickly send their products to the consumer is another important point that maintains the client’s faithfulness, because with a lot of storage points, the product can get faster where the client asked. For example, if someone from Espirito Santo ordered a Smartphone, since Shopee has a store in São Paulo, the product will get faster than a Shopee storage located in Singapore. That’s why, for evidence, most Brazilians prefer Shopee instead of other companies  for buying products. The marketing is also forced by sponsorships that Shopee does with famous people, like: Cristiano Ronaldo, Jackie Chan, Black Pink, Barões da Pisadinha, Larissa Manoela, Toni Gonzaga, Xuxa and Joe Taslim. With those influencers, people will have more confidence in Shopee, because a bigger influencer is a sponsorship of people of Shopee. Additionally, Shopee sponsorship Tik Tok making ad for them in Shopee’s website and vice versa, with Tik Tok making advertising for Shopee. So considering their success, it was from their branding strategies. 

Works Cited

“Qual a Estratégia De SEO Da Shopee? Veja Nossa Análise Exclusiva Do Maior E-commerce Do Brasil Em Tráfego.” Conversion, 28 July 2022, www.conversion.com.br/blog/estrategia-de-seo-shopee.

Pedro, Wagner. “Shopee Cresce No Brasil E Já Tem 6 Centros De Distribuição.” Tecnoblog, 5 July 2022, tecnoblog.net/noticias/2022/07/05/shopee-cresce-no-brasil-e-ja-tem-6-centros-de-distribuicao.

Hostyn, Pedro. “Shopee Vai Acabar? Entenda a Polêmica.” Brasil123, 30 Sept. 2022, brasil123.com.br/shopee-vai-acabar-entenda-a-polemica.

“How Does Shopee Branding and Marketing Strategy Work?” Ginee, 4 Apr. 2022, ginee.com/my/insights/shopee-branding.

“How Does Shopee Branding and Marketing Strategy Work?” Ginee, 4 Apr. 2022, ginee.com/my/insights/shopee-branding.

Contributors to Wikimedia projects. “Shopee.” Wikipedia, 5 Dec. 2022, en.wikipedia.org/wiki/Shopee.

Branding can vary in many ways, from brand to brand, or company to company. And with Mercado Livre it’s nothing different, they have been using those branding strategies since their birthmark. They use branding to insert their name in the market. They have their own ads to promote their products, and themselves. Like the 1 million sales ad. The ad’s purpose is to show the world where Mercado Livre is and how good they are,  and therefore get more customers. One of Mercado Livre’s goals is for the customer to have ease on using their website, even for it being announcing products, or buying them. They work with simple mechanics that most people would naturally understand, with brief but precise instructions and the lack of excessive information on the screen.

Mercado Livre uses their traditional hand shake logo, that consists of two white hands shaking over a yellow background The logo represents business being done, that means a seller and a buyer finding each other and making an exchange, which is exactly what the platform does. In the pandemic context, however, physical contact became something avoided, and therefore new ways of substituting habits were created, and soon Mercado Livre adopted them, and modified their logo that is just like the previous one, but now with two elbows greeting. Besides from business being done, the modified logo shows that Mercado Livre is contextualized with what is happening in the world, and that they care about people.

The company’s main goal is to make buying and selling as easy as possible, by providing their consumers with a leading platform that connects sellers with buyers. You can find multiple products coming from all kinds of sellers that offer the same product at different prices, shipping and quality score. By doing so, Mercado Livre is able to democratize and generate business, giving as many options as possible to you, as a seller or as a buyer, while keeping prices low. 

When people buy on the internet, they always feel afraid, having in mind the amount of scams we see online. Of course, users also feel the same, having in mind that most of the products are not sold by the company. Because of this, mercado livre also highlights, in commercials, their efforts in order to make the platform as safe and easy to use as possible. To do so, they create levels for the seller to represent their reputation within the platform. There are also free returns, ‘compra garantida’, and other systems that ensure buyers safety within the platform. 

To promote their services, they advertise themselves through various ways, like TV ads, online ads, Outdoors, and other ways that they use to be recognized. For instance, In TV ads, they signed an 18 months contract with Marcos Mion, who will be their cover boy to promote the product’s pros on the platform and consequently increase their popularity, and therefore, their sales. Mercado Livre also sponsors soccer teams, like Flamengo, who has the biggest fandom among all other teams in Brasil.

As a social action the company is returning with live events, like MELIXP22, that already happened (31 august), that was a meeting with a lot of entrepreneurs and people who are starting in the life of sales, to learn more about entrepreneurship and strategies that people could use to be successful in doing so.

Mercado Livre is a company that has a reputation of being an open marketplace, which many of us have already used. A market that gives people more options compared to other marketplaces. That is why they are one of the leaders in the segment. They also are able to construct a good reputation around themselves by doing such actions during the pandemic, or by doing social actions. They also became very visible through their ads and sponsorships. Furthermore, they use many different actions in order to achieve a great visibility of their platform

Work Cited

“Mercado Livre Brasil – Frete Grátis No Mesmo Dia.” Mercado Livre Brasil – Frete Grátis No Mesmo Dia, www.mercadolivre.com.br.

“Mercado Livre | Compra Garantida 15″.” YouTube, 2 June 2020, www.youtube.com/watch?v=17ARamA4axU.

“COMPRA GARANTIDA MERCADO LIVRE.” YouTube, 24 May 2021, www.youtube.com/watch?v=0Oh4JDSSHQA.

A group of runners getting their warmup before a run, a transgender person getting ready for the first competition, two MMA fighters looking at each other bravely before combat, an organization cleaning a beach to save the ocean – One unexpected commonality between this scenes is all related to one clothing brand. Adidas’ branding transmits a strong mindset, demonstrating a must-know identity. They invest in willful sponsorships and successful celebrities, and inclusive product packaging that all together conducts a spirit of exclusivity, diversity, courage, and equal opportunities, recapping the importance of equality among all types of people, a healthy environment and the priority to build an athletic and comfortable future, using these branding strategies, Adidas brings an effective way of thinking that reminds their particular advertisements and their identity.

According to the video from the official channel of Adidas on youtube, Adidas alleges that  “Now is the time to keep moving, to pull together, to share skills and when you are getting into the court, into the boxing ring, into the starting line, we will be ready, and soon you will see that the impossible turns in possible.” The brand also emphasized this lifestyle over their outstanding motto and their minimalist, adaptative logo (Adidas). Their motto “Impossible is nothing” offers motivation to the universal struggle of an incapable and unmotivated athlete that needs motivation to reach their objectives and then keep moving (Adidas). This motto appears in hashtags all over their social media, and usually are connected to actions that are thought to be almost impossible, such as a person who is blind  crossing the finishing line of a running championship (@adidas). Also, Adidas’ most known logo, “the mountain” offers a hidden message that portrays a mindset of courage, focus, and strength: three minimalist stripes forming a triangle pointing to the top that looks like a mountain, that represents the challenges and obstacles that athletes climb when following their  dreams or objectives. Effective branding means a brand that stands out from others. And the presence of Adidas is one of the most recognizable in the world through its three-stripes logo and the name itself in lower case letters which means that they are easily open to adjustments and can adequately be a brand that stands out from others (Pool).

Moreover Adidas uses  the sponsorship of events and individuals that evoke ideas of freedom, individuality, encouragement, friendship, and equality. Their sponsorships are mainly of athletes participating in multiple sports such as athletics, volleyball, basketball, soccer, skateboarding, tennis, mountain climbing, and others. The images of the athletes communicate encouragement and motivation. For example, one of the most successful and legendary boxers of all time named Muhammed Ali in one of his speeches with clarity and simplicity says that “Impossible is not a fact, it’s an opinion, impossible is not a declaration, it’s a dare, impossible is potential, impossible is nothing.” Besides that, athletes aren’t the only type of people that Adidas sponsors. In their social media you can see singers, models, and activists.  Like the athletes, these personas are also unique and carry feelings among the consumers, and what connects all of them is the precise placement of the Adidas logo or the three stripes in their clothes or adornments. Through the sponsorships of individuals, Adidas focuses less on product exhibitions and more on associating its products with a successful, dedicated, and inspiring persona that consumers aspire to. In addition, Adidas has sponsored some events that are global and unique. A great example is the Fifa World Cup which is  the most valuable soccer championship in the whole world that conveys a competitive spirit. Also one incredible branding strategy is to build deep emotional ties and connections with consumers and Adidas has used this strategy through their sponsorships, such as placing their products in the World Cup  events somewhere on the field, or in the official ball or in players’ jerseys. Adidas also has on their official website a specific place where you can see all the balls sponsored by them from 1970 till 2022.  With that their consumers can associate with their pleasant memories of watching games with their families and friends. Through those sponsorships and events that span the globe from Europe to America and Asia, Adidas reveals how important and far-reaching the desire to make part of a community that joins important and remarkable events and individuals is.

It’s also interesting to notice how  Adidas’ branding strategies are positively influenced by their partners that work together to show their consumers a  key value of the brand: sustainability. On their official website, they note: “Adidas wants the world to see new possibilities or solutions to help end plastic waste, so we always have a place to socialize, exercise and play sports. Adidas also sees new possibilities for the world where we can make it a better place,  giving  athletes around the world daily  opportunities to become the best in the world making the  impossible become possible”. Adidas outlines how they help people with this turn from impossible to possible on their website and social media, which lists their four partners and how they can save the oceans from plastic and turn and return sustainable materials in fashion. For example, two of the most successful Adidas partners  Parley and Bolt threads are associations that in sync are adequate to reuse plastic waste collected from remote islands, beaches, coastal communities, and coastlines and turn it into brand-new technological shoes. Another partner AllBirds creates an ecological innovation that gets high-performance products with lower emissions of carbon in manufacture. Through their partners, Adidas  demonstrates how they are extremely concerned to present themselves as ecological, sustainable, and fashion friendly. This appeals to a consumer audience who wants to feel and be part of a community that restates the values of the end of the ocean plastic and wants to preserve it. 

Throughout the years Adidas has been putting effort and working on improving even more consumer experiences while receiving and unboxing brand-new products and unboxing those. Although Adidas product  packaging might not seem appealing to part of their consumers since the brand has a minimalistic and “simple” design in their boxes. Some consumers could even think of Adidas product packaging and buying experience as something boring and cheap. Although, when talking about product packaging consumers have to consider many other aspects other than the design. Adidas uses renewable technology  in their conventional boxes of shoes and also offers vegan packages for consumers who are part of the vegan community. Which is also another example of their branding strategies because it is something that makes this type of consumer feel special and embraced by the brand. For high technology products such as Adidas 4D shoes, the brand uses exclusive and unique packaging keeping their premium and minimalistic design.

Finally, Adidas is a global company that develops and manufactures shoes, clothes, and accessories. It was founded and is still based in Germany. Many people appreciate Adidas since they sell a variety of goods such as men’s and women’s apparel, footwear, and collectibles. Adidas’ advantages and services include constant attempts to improve the brand to keep its position in a competitive market by increasing quality, appearance, and designs to meet customer requirements. Also their organization that specializes in being innovative to attract more customers and meet its sales goals. Adidas has been developing various technologies and strategies to brand and grow more and more as a supportive and sustainable company.

Works Cited

Aanmelden of Registreren Om Te Bekijken. www.facebook.com/unsupportedbrowser.

Adidas. www.adidas.com.br.

adidas. “Adidas | End Plastic Waste | Episode 1: Breaking Point.” YouTube, 15 Jan. 2021, www.youtube.com/watch?v=J2GENjc_7ac.

—. “Adidas | Ready for Sport.” YouTube, 28 Apr. 2020, www.youtube.com/watch?v=Rwk5PdpTxSU.

Sy, Anne-Gaëlle. “Top 5 Adidas Ads and Secrets to the Brand’s Success.” Sortlist Blog, 13 Dec. 2021, www.sortlist.com/blog/adidas-ads.

World Soccer Shop. “Adidas There Will Be Haters.” YouTube, 19 Jan. 2015, www.youtube.com/watch?v=vQto05XK0ro&feature=youtu.be.

When you think of the word “Brazilian,” you might think of rice and beans, churrasco, Rio de Janeiro, samba and beautiful women. But, what about the famous Havaianas? That is definitely a strong element of Brazilian lifestyle and routine. Havaianas has been on the market since 1962, inspired by the Japanese Zori sandals. They were created as a basic design of shoes for the Brazilian working class. But over the years, the brand managed to make their product a symbol of Brazilian culture, as consumers recognize important aspects of it in their sandals. Havaianas branding evokes feelings of happiness and simplicity, while still making the brand accessible for everyone. Their branding focuses on using strategies such as advertising, sponsorship of people and events, product packaging and buying experiences, in order to build loyal customers and spread the country’s spirit worldwide. 

Havaianas branding strategy uses advertising to attract more buyers through relatable and funny ads that give more recognition to the brand. Since the creation, Havaianas has been introducing unique ads. The most successful ones are the TV commercials. They are funny, accessible and show Brazilian celebrities in  them. One example is the campaign that brought to the brand legitimacy, they were composed of funny videos that presented the brand as “Legítimas, só Havaianas”, that means “Legit, only Havaianas”. Those ads were the beginning of Havaiana’s TV commercials, which had a strategy that focused on putting a stop on the dupes of the Havaianas’ sandals that were coming up at the time. Havaianas strategically presents the brand in the open TV because it has an extensive reach, especially for the lower class. Their commercials are most of the time relatable and  present short stories that are catchy and memorable. They induce a good and affective memory to the audience.

Havaianas also introduced ads in women’s magazines, which were popular in the era. The brand always searched for transmitting inclusivity in their identity. For example, the campaign “Todo mundo usa,” which means “Everybody wears,” shows their goal to sell for all social classes and not differentiate people by any means. The TV commercials aim to break the stereotypes. Indeed, in their ad “Casais Havaianas” (translated, “Havaianas’ Couples), they present two famous couples in the Havaianas store, and instead of the  women doing the shopping, the men were. The ad was hilarious, and still showed that Havaianas is not for women only, and that people can express themselves freely when buying Havaianas’s products. The brand includes people from all ethnicities and body shapes in their advertisements and social media pages. Their Instagram posts include not only white, but Black, Asian and Latin people as their models. One example is the Fashion Model Weslley Baiano, who posed in a collection of Havaianas with the transman stylist Issac Silva that is called “Cores da Bahia” (translated, “Colors of Bahia”). It is really important to include this variety of ethnicities in their ads because it gets more recognition to the brand and these people need to have a bigger recognition. 

The brand even made a Pride month campaign, focusing on Instagram posts with the LGBTQIAP+ identity.​​ They have a signature quote to the campaign “Love is love,” with a collection of clothes and shoes of which 7% of the profit is donated to the Alloutbr, that defends the queer community rights. This tactic was a smart move because nowadays the world has a need for inclusivity and representation in social media. However, the brand didn’t use it just for money, but also to support the cause, showing their true objective of spreading inclusivity and fighting for a world of respect. The brand is also eco friendly and made some adjustments to help the environment. They give details about their sustainability actions on their website such as that nowadays 97% of their sandals are already produced with approximately 40% of recycled rubber. Havaianas advertisements contributed to their success since they have authenticity. The brand constructed themselves an image of the Brazilian community and their lifestyle of summer, beach, relaxing activities and irreverence. 

 Havaianas uses sponsorships of people and events in many ads. Their partners include famous people that represent Brazil by their looks and their jobs. Some examples are Isis Valverde, Sandy, Douglas Silva, Thaís Araújo and Camila Queiroz, who are all attractive looking according to the Brazilian beauty standards, and also work on acting in the soap operas of Globo or singing. Those endorsements expand Havaianas audience, achieving more recognition and visibility. It was common for them to make a lot of advertising videos that were funny, trendy and cool but also helped a lot with sales. One example was an ad with Camila Queiroz and Klebber Toledo, where they were shopping in the Havaianas store, and she was choosing many pairs of flip flops, while explaining to him the reasons why she was buying each one of them. While she was justifying herself she mentioned that one of those flip flops would match her shorts. Using the opportunity, Klebber told her that if her mother in law saw her with those shorts, which he considered short, she would die in shock. Therefore, after that comment, Camila selected another pair of flip flops, which were black colored, and said that she’ll have to buy it cause it’s impossible to go to the funeral of her mother in law with colorful flip flops (havaianas). In this ad they present that there’s a model and color of sandal for every situation since the brand has a huge variety. Famous couples are really present in the campaigns, usually showing love and affection, but in this ad, they made a response to the sexist society that wants to dictate what a woman should wear. That act is important for the brand because it helps with their image and goal of inclusivity. Even nowadays they make many sponsorships with influential people like that ad with Weslley Silva that was mentioned before. By using those celebrities in their ads, they convey a good image for the brand and also a trend because if a famous person with a good reputation uses a product, everyone else does. 

Havaianas not only sponsors people but also partners with companies, they have co-branded with Farm, Valentino and Swarovski. According to “The powerful benefits of Co-branding” two brands coming together establishes credibility because each company is able to highlight and reflect each other’s assets and thus strengthen their position in a given market. That means if a company like Havaianas partners with one like Valentino, it makes Valentino more available and Havaianas more interesting, since they have completely different public and objectives. In this example, the flip flop created by the 2 brands included both Havaianas format and the iconic Valentino spikes.

Another element of Havaianas’ branding is product packaging and buying experience, in order to help sell their products. Their goal is to make their store appealing for customers so that they buy Havaianas’ products and not from other companies. A good appearance is a huge point considered by consumers in order to favor a brand from another. According to the text “A importância da vitrine no ponto de vendas”, (translated, “The importance of the showcase at the point of sale”) most purchasing decisions are made at the point of sale, when the customer sees, for example, an advertising campaign showed in television or in the Internet, he expects to arrive at the advertiser’s store and find a good location and visual attraction. As claimed by the article if these factors are not evident, the purchase will probably not be made. That means when a consumer sees a good and harmonic image in an Instagram page or the website of the brand, they expect to go to a store that is as aesthetically pleasing. Havaianas has original stores all over the world that can attract clients by their thoughtful characteristics. Their stores are more open to the public, since they don’t have doors, so clients are able to go in and out freely, making them feel more welcome and at home. Their stores give more flexibility to the consumers because at any time they can get a flip flop that is displayed and try their size, with no pressure from the salesperson. The stores are designed, by specialists, in a modern style, having such a pattern of colorful and fun decorations in all the points of sales. They always have elements that portray their identity such as their signature flip flop tree and flip flop float. One of their biggest stores is the one located on Oscar Freire, São Paulo and it is a reference to the upscale Havaianas clients that are around the area. Havaianas is also really organized, requiring  all of their flip flops to be color coded no matter if they’re selling in one of their stores or in a supermarket. No matter where it is located, a legit Havaianas sandal will always be noticed.

Havaianas is a huge leader at advertising, sponsorship of people and events, product packaging and buying experiences, constructing loyal customers and spreading Brazilian culture worldwide. According to Rui Porto, communication consultant at Alpargatas, “Havaianas advertising was a winner at all times”(meio&mensagem, author ‘s translation). Since 1962, they have used branding strategies to attract buyers and not just one time consumers, but loyal ones. Aside from that, the brand has also managed to make themselves different from other companies in the market through their advertising that evokes feelings of happiness, simplicity, summer and the Brazilian spirit in their buyers. A path to achieve this success was indeed their outstanding branding and marketing. Havaianas is an extremely successful brand that is recognized globally and is a symbol of Brazil internationally.

Works Cited

Havaianas: As Pegadas Que Todos Querem Seguir – #PropagandaConstróiMarcas. marcas.meioemensagem.com.br/havaianas. Accessed 11 Nov. 2022.

Ser Publicitário é. “Ser Publicitário É… Conhecer a Havaianas – Ser Publicitário É.” Medium, 26 Mar. 2018, medium.com/@serpublicitarioe/ser-publicit%C3%A1rio-%C3%A9-conhecer-a-havaianas-62d040822c05. Accessed 14 Nov. 2022

“The Powerful Benefits of Co-Branding.” PrimePay,primepay.com/blog/powerful-benefits-co-branding. Accessed 16 Nov. 2022

Roxo, Adriano Frachetta Estúdio. “Como Havaianas Construiu Uma Marca Global.” Estúdio Roxo, 16 Aug. 2022, estudioroxo.com.br/blogpulsar/como-havaianas-construiu-uma-marca-global. Accessed 13 Nov. 2022.

Sustentabilidade Havaianas: Ações Para Reduzir O Impacto No Meio Ambiente. havaianas.com.br/sustentabilidade.html. Accessed 10 Nov. 2022

“Havaianas.” YouTube, www.youtube.com/@havaianas. Accessed 18 Nov. 2022. 

História Havaianas. havaianas.com.br/historia-da-marca.html. Accessed 16 Nov. 2022.

“A Importância Da Vitrine No Ponto De Vendas.” Blog Free Shop, 21 Nov. 2018, www.freeshop.com.br/blog/importancia-da-vitrine-no-ponto-de-vendas. Accessed 18 Nov. 2022.