Arquivo do Autor: Sophia Cavedo and Gabriela Oliveira

Natura and their branding strategies: understanding how Natura bonds with their customers

Natura is a Brazilian brand that has been on the market since 1969, founded by Antônio Luiz Seabra in São Paulo capital. Antônio Luiz Seabra first named the company Indústria e Comércio de Cosméticos Berjeaut Ltda, but later he decided … Continue lendo

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