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Fundado em 2022, este portal jornalístico vem como ferramenta de publicação de diversas produções textuais, em português e em inglês, dos estudantes da Escola Americana de Vitória.
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Os textos aqui publicados não representam a opinião da EAV como instituição, mas sim a de cada autoria indicada.
Arquivo da categoria: Branding Strategies Research Paper
The unique Dior
At the age of 52, a French stylist decided to follow his dream to create a fashion house where he could show his innovative ideas. The name of that stylist: Christian Dior. As you’ve probably already figured out by now, … Continue lendo
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Shopee: Marketing Influence
The marketing social website of Shopee has increased a lot over the years, being popular internationally by the people. For evidence, Shopee is the largest online marketplace in southeast asia with 343 million visits per month. Also based on their … Continue lendo
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Mercado Livre’s Branding
Branding can vary in many ways, from brand to brand, or company to company. And with Mercado Livre it’s nothing different, they have been using those branding strategies since their birthmark. They use branding to insert their name in the … Continue lendo
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Is nothing really impossible for Adidas?
A group of runners getting their warmup before a run, a transgender person getting ready for the first competition, two MMA fighters looking at each other bravely before combat, an organization cleaning a beach to save the ocean – One … Continue lendo
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TOYOTA, THE CHAMPION
With innovations that revolutionized the automotive industry, brand new car designs, retaining the “World’s Largest Car Manufacturer Title For 2021”, Toyota is a champion in the automotive industry that collects a big amount of awards. Their name in the industrial … Continue lendo
How Havaianas Conquered Worldwide Recognition?
When you think of the word “Brazilian,” you might think of rice and beans, churrasco, Rio de Janeiro, samba and beautiful women. But, what about the famous Havaianas? That is definitely a strong element of Brazilian lifestyle and routine. Havaianas … Continue lendo
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Nestlé’s mission to a better environment
A tasty variety of chocolates, delicious fresh coffee, crunchy sweet biscuits and a beautiful mission to “improve the quality of life for everyone, today and for generations to come” (Nestlé). That is how they manage to be a fantastic brand, … Continue lendo
Natura and their branding strategies: understanding how Natura bonds with their customers
Natura is a Brazilian brand that has been on the market since 1969, founded by Antônio Luiz Seabra in São Paulo capital. Antônio Luiz Seabra first named the company Indústria e Comércio de Cosméticos Berjeaut Ltda, but later he decided … Continue lendo
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Starbucks: the (not so) extraordinary coffee brand
You enter a cozy and airy cafe with comfortable lightning, as you go through the door the sound of clicking pens, typing and paper cups inscribed with varied names hitting tables surround you. You can’t ignore the strong smell of … Continue lendo
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