Nestlé’s mission to a better environment

A tasty variety of chocolates, delicious fresh coffee, crunchy sweet biscuits and a beautiful mission to “improve the quality of life for everyone, today and for generations to come” (Nestlé). That is how they manage to be a fantastic brand, they connect all of their actions to their mission and always worry about our surroundings. Nestlé was founded in 1866, by Henri Nestlé and has grown into a revolutionary business, becoming the most famous sweets company since 1948 and the largest food and beverage industry in the world. The company was the first milk factory in Switzerland, and developed the first innovative baby food in 1867, known as the life-saving children cereal, due to the nutrients and vitamins present. The company’s focus is to improve the lives of every person by their nutritious and tasty products, and they manage to captivate users through branding strategies, that is, building their image and managing its favorability to consumers (Firestone). They use their brand identity to bring customers a feeling of care and confidence in them, as well as their unique product packaging and buying experience, since they are looking forward to an innovative and healthier sustainable environment, and consequently attracting customers to take part in their idea. They also use their site as a fixed advertisement. 

Nestlé’s motto makes us feel that their products will change our lifestyle. Their logo brings an idea of liberty and security and the brown color means “strength and reliability” (“The Color Psychology of Brown”). That connects to their motto and mission, since both show that their products will bring strength and nutrients. The logo can be easily recognized: a brown colored figure, two little birds and their mother. This has a simple meaning: the feeding process that starts in childhood, that can be easily built with Nestlé products, as they state in their website: “We believe in the power of food to improve lives. Good food nourishes and delights the senses. It helps kids grow up healthy, pets thrive, parents age gracefully, and everyone lives life to the fullest. Good food unites us. Good food also respects our planet and protects resources for future generations”. Overall their logo brings customers a feeling of care and confidence in the brand. In addition, the name of the company is inspired by the founder’s last name, Henri Nestlé, which in German means “small nest”. The business also offers a bunch of products and services for every other special stage of life, including food for pets, as cited in their mission. Their motto, “Good food, Good life” reinforces the idea of a healthy environment, as they also want to show that image to their customers, with that building their brand identity. However, the motto has more than one interpretation, the healthy aspect and the flavor. “Good food” can mean that the flavor is really good, and it also suggests that it will make your life better and healthier. If you have “Good food” you will have a “Good life”. All of those aspects collaborate with the brand’s mission.

The company is also looking forward to innovation,  building a better environment and has a huge connection with sustainability as presented in their site: “At Nestlé, we’re striving for a more sustainable future, towards a healthier planet, a stronger and more responsible society, and a thriving economy”. They also highlight that two of their principal goals are: achieve net zero emissions by 2050, that means, according to the National Grid website, to balance between the amount of greenhouse gas produced and the amount removed from the atmosphere, finally reaching net zero when the amount added is no more than the amount taken away and emissions, according to Greenly.earth’s blog, are tiny particles released into the air from different sources, such as industrial processes, transportation and much more. They also point out that by 2025 they want to make all of their packaging reusable or recyclable, and will invest more than $3 billion globally over the next few years to accelerate this work. As we can see, Nestlé is day by day getting closer and closer to changing our environment by practicing sustainable activities and rethinking all aspects of their business, from the ingredients, to their packaging and how they transport their products. In the website we can see how they are reaching this grand evolution in sustainability. Furthermore, they are not late for this cause: their coffee capsule manufacturing is done in a Triple Zero factory, which means that it does not use potable water, does not produce waste for landfills, and completely offsets 100% of its emissions. In addition, they can also be recycled and given a second life according to a program that has been in place since 2018, all they need to do is be disposed of in recyclable garbage or at voluntary distribution locations. That can end in a branding strategy, people really support them and feel like the brand is doing something unique and has really been helping in inspiring other businesses. 

A way for the business to stay connected to their customers and to communicate with them about their products, events and much more is by their site. The homepage only has essential information, which brings the visitor a feeling of simplicity and purity, and it is easy to navigate, making it difficult for them to get lost. We can also notice some categories, most of them talking about the company itself and the minority about what they offer and their services, which appear really well explained. Their main categories are: “circularity”, “planet”, “experience”, and last but not least “recipes” which can be considered a branding strategy, since the recipes presented there are made with Nestlé products so it technically influence the customers to buy them so that they can try the recipe, buying more and more products, giving favorability to the brand. 

Nestlé also believes in the young people’s actions towards their mission. Through the campaign “Generation that does well”, they share their ideas with the revolutionary society of our country by presenting job opportunities and supporting the young ones in a journey of protagonism. Showing that they are worried about how the new generations will influence the companies today and how they will learn to innovate and to share ideas.

The company uses their brand identity, and their strategies to reinforce their mission. They attract customers not only so they can earn money, but to also call them to participate in their idea, help them have a better life, and so they can understand how important it is to have a healthier lifestyle. Therefore, Nestlé shows their connection with sustainability by thinking of projects and new ideas to innovate their packaging, consequently showing people how they should collaborate with our surroundings. 

Works-Cited

Nestlé Logo: Valor, História, PNG. 18 Feb. 2022, logosmarcas.net/nestlé-logo.

“What Is Net Zero?” National Grid Group,www.nationalgrid.com/stories/energy-explained/what-is-net-zero.

“Nestlé Brasil: Seja Bem-vindo!” Nestlé, www.nestle.com.br.

Gendre, Ines. What Are the Main Pollution Emissions? 25 July 2022, www.greenly.earth/blog-en/what-are-the-main-pollution-emissions.

Firestone, Ezra Shopify Affiliate \U0026 Commerce Coach. “What Is Brand Strategy? Definition and Guide.” Shopify, 24 May 2022, www.shopify.com/blog/brand-strategy.

“The Color Psychology of Brown.” Verywell Mind, 26 June 2020, www.verywellmind.com/the-color-psychology-of-brown-2795816.

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Natura and their branding strategies: understanding how Natura bonds with their customers

Natura is a Brazilian brand that has been on the market since 1969, founded by Antônio Luiz Seabra in São Paulo capital. Antônio Luiz Seabra first named the company Indústria e Comércio de Cosméticos Berjeaut Ltda, but later he decided to change it because of the natural components that were in all their products. That’s the meaning of their current name: Natura. This company is the biggest in Latin America and one of the biggest in the whole world! Have you ever wondered what Natura does to stay in the top Brazilian cosmetic brands for so long? After studying this company it was possible to identify some strategies that have been working for a long time. Natura influences the consumers to be loyal, influencial, ecological, connected to Brazilian culture, confident, and builds a relationship between customers and brand, through their use of brand identity, advertising, sponsorship of people and events and product packaging and buying. 

One branding strategy Natura uses is brand identity to astonish and impact the consumers to create a bond that makes them remember the brand  and relate things to the identity. Natura has six main stated values: relationship, further development, truth, diversity, freedom and  commitment. With relationship and further development they focus on life being a chain of relationships, with truth they focus on commitment based on authenticity, with diversity they focus on the diversity of people and points of view as a source of richness and vitality for all, with freedom they focus on freedom of thought, free from any manipulation and prejudice, and with commitment they focus on active participation in the growth of the company and its sustainable development (Natura). Those values create alliances between company and consumer, focusing on the wellbeing of their clients. Since the beginning, the solution Natura found was creating products and services that promote and value a congenial affinity between the individual and the brand and the individuals and themselves, which is the meaning behind their motto “Bem estar bem” (Natura). Their logo is the image of a flower which is “the purest representation of an emerging life and of beauty as a whole” according to them. The company  logo conveys femininity, delicacy, movement, softness, organicity and affection (“Qual É a História da Natura?”). Lastly, this brand’s color palette is inspired by the sun to convey the wealth of Brazil (Natura), through orange and yellow colors. Natura’s brand identity is really efficient to amaze and shock its consumers, it creates a firm bond and impacts the consumers intensely making them recall, recognize and relate situations and things to the brand. 

Another branding strategy Natura uses is advertising to motivate confidence and self esteem, especially toward Brazilian women. Advertising is  known as a way to promote one’s brand, but when it is used combined with some crucial techniques it can be an excellent way to build a connection with the customers and be one of the best ways to promote one’s  brand (Natura). Some techniques include being active in social media and interacting with the public, organization, and the product’s placement. Natura is always really active on Instagram, they also have a YouTube page where they always post new products and videos with the faces of the brand. With their organized Instagram account they always try to remind their public about diversity and sustainability by posting all kinds of bodies, colors, and the image of the Brazilian animals and environment. Not only that but it also contains pictures of models with the products, sometimes the products by themselves, and short advertising videos (@naturabroficial). They also create a specific layout that makes the page more organized and interesting. When a big brand has all kinds of models showing that all women are beautiful, customers feel embraced and confident, especially these days where people are usually frustrated with the unreachable beauty standards. Natura is a company in the beauty area that is not attached to beauty standards and has inclusion as one of their brand’s pillars. These ideologies not only promote their products, but also help in women’s mental health (Natura). Natura’s advertising strategies are really coherent because it includes all types of bodies, sexualities, ethnicities while at the same time creates attractive visuals and commercials that promote their products. 

One other branding strategy Natura uses is sponsorship of people and events to inspire them in understanding more about beauty and at the same time have more connection to Brazilian culture. Some important figures Natura sponsors and partners with are Niina Secrets, Malena, Mari Maria, Pathy dos Reis, Flávia Pavanelli e Foquinha. With the participation of these influencers Natura promoted “Make Up| Mash up”  which consisted of meetings and YouTube videos with them in pairs. In the recording meetings, the brand and the marketing agency tries to make everything really casual and homely. The goal of this campaign is to reach a public that is familiar with makeup but often does not vary much the looks created (Sacchitiello). When mixing a MUA and a makeup user together, the company was able to convey a feeling of inclusivity and also a welcoming feeling. Furthermore an event Natura created is “Natura Musical”, which is a festival that has the objective to show Brazilian diversity and value Brazilian music. Natura Musical gives voice to fascinating musical aspects (“Natura Musical”). The festival not only sponsors projects such as Coala Festival, Bananada e Coquetel Molotov but it also boosts musical experience in Casa Natura Musical in São Paulo. Moreover, Natura, with the goal of renovating its focus on innovation and sustainability, decides to sponsor the soap opera “Todas as Flores” by Globo. In this soap opera the blind character Maíra visits the brand’s perfumery laboratory in Cajamar and after having the olfactory experience she decides to follow this perfumery path. In “Todas as Flores” Natura’s products and sustainable model of benefit sharing and cultivation to keep the forest standing are revealed (Carolina Merino (@caamerino)). Natura’s  sponsorship of people and events is a strategy that impresses and motivates the consumers to being more linked to the beauty community and simultaneously strengthens a connection to Brazilian culture. 

The last branding strategy Natura uses is project packaging and buying to promote sustainability and inspire its consumers to be more eco-friendly. It also provides a great sensorial buying experience. A store with colorful and good smelling products, well displayed objects and charismatic and welcoming employees make the chances for consumers to consume higher according to The Association for Consumer Research (Lam). All Natura stores are patronized and have all colors properly chosen to influence people’s emotions. The smells match the colors and the design is carefully selected to make the consumer feel embraced and comfortable. Currently people tend to be more eco-friendly, looking for eco-packages and cruelty free products. Natura is a brand that values eco-friendly packages to help the environment. All their packages are made of biodegradable materials, natural formulas and safe ingredients and no mistreatment of humans and animals. Natura says “Our aspiration is not to be the best company in the world. It’s to be the best beauty company for the world.”, reinforcing their commitment to our environment. Natura’s sustainability web site page  says “That’s why we’ve been committed to the truth for 50 years. We deepen our relationships with nature and the people who live in it. We became even more human, building a large network of relationships. Regenerating and generating a positive impact has always been part of our history. And it will continue to be part of our future.” Natura also provides catalogs in magazine’s where they can always provide free samples of the product that are being promoted to please the customer. Natura’s packaging and buying experience are highly valued by employees and consumers, and include eco-friendly materials , great sensorial experiences, and sophisticated packages.   

Natura persuades their consumers to be influential, ecological, culturally connected and confident, furthermore building a strong bond between themselves and the brand. This brand is able to approach so many customers because of what brand identity, advertising, sponsorship of people and events and product packaging and buying conveys to the customer. Natura’s brand identity is really powerful when it comes to surprise and awe their consumers. Natura’s advertising is surely logical since it includes a lot of diversity. Their strategy of sponsoring people and events excites and inspires their consumers towards the beauty community and Brazilian culture. Finally, Natura’s packaging and buying experience is exceedingly admired by  their employees and consumers. Their motto “Bem estar Bem” (“Well being Well”) manifests itself in the harmonious relationships that the individual establishes with themselves, with others and with nature (Natura). That makes Natura one of the most well recognized brands in the world.

Works Cited:

Carolina Merino (@caamerino). “Personagem De Sophie Charlotte Na Novela Todas as Flores Tem Sua Vida Mudada Por Meio Da Perfumaria.” Glamour, 21 Oct. 2022, glamour.globo.com/beleza/noticia/2022/10/personagem-de-sophie-charlotte-na-novela-todas-as-flores-tem-sua-vida-mudada-por-meio-da-perfumaria.ghtml.

“Qual É a História Da Natura?” vivendobauru.com.br, 27 June 2022, www.vivendobauru.com.br/qual-e-a-historia-da-natura.

Lam, Shun Yin. >the Effects of Store Environment on Shopping Behaviors: A Critical Review | ACR. 2001, www.acrwebsite.org/volumes/8468/vol.

“Nossa História.” natura.com.br, www.natura.com.br/a-natura/nossa-historia.

“Natura Musical.” natura.com.br, www.natura.com.br/naturamusical.

“Naturabroficial.” YouTube, www.youtube.com/channel/UCSg89B-3bly27fu_5M2rtBQ.

Sacchitiello, Bárbara. “Natura E a Desconstrução Dos Influenciadores.” Meio E Mensagem – Marketing, Mídia E Comunicação 5 Sept. 2018, 

@naturabroficial. Instagram, https://www.instagram.com/naturabroficial. Accessed 11 Nov. 2022 

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Starbucks: the (not so) extraordinary coffee brand

You enter a cozy and airy cafe with comfortable lightning, as you go through the door the sound of clicking pens, typing and paper cups inscribed with varied names hitting tables surround you. You can’t ignore the strong smell of freshly brewed coffee and the internal will to integrate into that environment to be as productive as those engaged anonymous people. You probably thought about a specific brand with a white siren engraved in a green circle logo, Starbucks. That is exactly what the brand is projecting with the experience they provide. Starbucks influences consumers to have a creative and pleasant image of themselves where you can get anytime of the day a special and perfectly designed drink, through their use of brand identity, advertisement and buying experience.

One branding strategy Starbucks uses is a clear brand identity through logo, color palette and mission statement that makes consumers associate their drinks with nature, calmness, exclusiveness and belonging. Their logo goes beyond just a woman with two mermaid tails. The brand’s intention is that consumers make a connection between a mythical figure that is known to seduce sailors with the temptation that coffee has into the ones who love its taste. The green color communicates a healthy, peaceful, renewed and balanced image of the company. This is extended to the pure-white paper cup covered with a burlap brown coffee sleeve that suggests an eco-friendly approach and transmits a message of premium and irreplaceable product. As stated in their website, Starbucks has a clear mission statement of inspiring and nurturing the human spirit – “one person, one cup and one neighbourhood at a time.” This makes consumers feel included and part of a welcoming community, where they are treated with “transparency, dignity and respect.” And, where the employees are open to do whatever is in their power to deliver the “best in all [they] do.” This illustrates to the customers that they will always encounter the same delightful experience wherever they go.

Another branding strategy Starbucks uses is advertisements, which conveys a consistent message of exclusivity and greenery imagery. Each ad is perfectly designed for and matched to its customers. Starbucks uses a huge variation of marketing media to make their brand noticeable. All the content they produce follows the same pattern with visual and language standards that consumers expect from the brand. Still, if you set them side by side with other known companies, Starbucks spends much less on their marketing and can still make a great strike on their public. Along with their social media, the brand produces a number of interactive posts and keeps a classy and charming instagram feed. The varied spectrum of posts embraces festive and cultural celebrations, challenges, and reviews, with catchy and harmonious pictures of different drinks, inspirational quotes written in their cups and memes. Starbucks exploits minorities’s events as a strategy to show their unprejudiced and comprehensive position. One example is the #ExtraShotOfPride campaign that was launched in June 2019, during Pride Month. Its goal was to give emphasis to the LGBTQIA+ community projecting a friendly workplace and humanize the multi-billion dollar company. The hashtag was a success with nearly 100,000 likes and hundreds of comments per post and deepened the relationship between Starbucks and its consumers (@Starbucks). The company has in mind that its spectators are technologically advanced, which leads Starbucks to have really powerful digital marketing plans, which makes them tend to use two-way communication platforms, just like Instagram in which they have 17,9 millions of followers and on Facebook 362,000. In addition, the brand offered a Pride Month related gift card throughout the month of June, in which there were four different styles that included phrases like “Love for all,” “Pride,” “Extra shot of pride,” and “All Together Now” with colourful stripes, confetti illusions and sparkles. 

Starbucks also uses buying experience to evoke a desire to be in a tranquil and productive atmosphere that resembles a movie-like environment. They provide their customer base a whole experience when they come to their store (“Starbucks Marketing Strategy: Create a Remarkable Brand”). We all admit that buying a fine cup of coffee and being triggered to settle down in a comfortable chair with your laptop and check out your to-do list is heart-warming. This feeling expands to everything they create: from their digital content, to their advertising and from the atmosphere in their stores everything looks and feels like Starbucks. The consequence? Your interaction with the brand will always be the same, regardless if it’s watching one of their ads, or waiting to get your order. You know that the coffee will always taste the same, anonymous people will act productive, the indescribable smell will not change and the sounds of clicking pens, typing and paper cups hitting tables when you enter any Starbucks will be heard. This indicates how Starbucks’s consistent marketing strategy of an intimate atmosphere and incomparable service makes it remarkable and differentiated from any other coffee shops. They recently removed the name Starbucks from their logo and stopped producing that many commercials. Why? The short answer is: they simply don’t have to.  Starbucks branding strategies turned simple coffee shops into a comfortable place to interact with friends and family, relax, do work and take time for yourself. With the help of their advertising, they awake a feeling of an affectionate brand with a welcoming community of consumers. Their straightforward logo suggests to customers that they will have the same craving for coffee as lost sailors have with charming sirens. And their stores hold the idea that they are an eco-friendly company where you will always find the same cozy experience no matter where you go. Even though Starbucks is a high priced company that uses stale coffee beans, people still prefer to buy there rather than from local coffee shops that have much better drinks with affordable prices. This happens because Starbucks has 24,000 retail stores in 70 countries. We can deduce that the preference for Starbucks comes from the capitalist American monopoly that puts local business out of the market. This makes most streets of the United States of America filled with roughly the same 5-10 mega-corporations. And it doesn’t stop there: Starbucks uses an unnecessary amount of sugar and milk, which has been changing people’s opinion on coffee taste (“Why Starbucks Is Bad – the 3 Reasons You Need to Stop Going”). Next time you reach for a Starbucks coffee cup, have in mind how they market more than just their drinks in pursuit of their profit.

Works Cited

“Culture and Values: Starbucks Coffee Company.” Starbucks, www.starbucks.com/careers/working-at-starbucks/culture-and-values. Accessed 11 November 2022.

“Starbucks Marketing Strategy: Create a Remarkable Brand.” CoSchedule Blog, 6 July 2022, coschedule.com/blog/starbucks-marketing-strategy. Accessed 15 November 2022.

@Starbucks. Instagram, www.instagram.com/starbucks/. Accessed 13 November 2022.

“Why Starbucks Is Bad – the 3 Reasons You Need to Stop Going.” MNC, 19 Nov. 2018, making-nice-coffee.com/why-starbucks-is-bad. Accessed 17 November 2022.

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Midnight With Out a Moon and Searching for Silverheels X: A Comparison

The books Midnight Without a Moon by Linda Williams Jackson and Searching for Silverheels by Jeannie Mobley. The first book the story takes place in Mississippi Stillwater of 1955. The second book takes place in the United States, Colorado respectively in 1914. 

For the first mentioned book, the book is told by a teenage girl named Rose Lee that talks and complains about her life in Stillwater, Rose talks about the black people not having any matter in the society, any weight. Especially in her little town were the Robinsons, a family of white spoiled people, who thought that they were superior just because of their color and treated the colored ones  like puppets.Any rights, houses, stores, malls, models, nothing they were like the end of the world there. Unfortunately because of Mr.Robinson being the mayor and being a white person, he demanded a lot of things that made that little city the most awful thing in Mississippi, he didn’t let anyone unless his family was in the power of the city, making their powersource running. So everything the white ones demanded they should do. But it wasn’t just bad things, Mrs.Robinson used to give things to the city folks, ruined things, some things maybe usable or not. The Robinsons had a rule that the city folks  should use everything they gave them and that the robinsons should see it. In Stillwater the Robinsons “killed” (sended someone) most people that would vote for the best person in power, since they weren’t  the best option in the city. The Robinsons didn’t like the black ones.The black people were their money source.So that’s why Rose wanted to make a difference and worked very hard to change it, she was the best student of the class, and she believed that she could give her family a better life and could chance the city spirit o Stillwater.

 In the second book, it’s also told by a teenager Pearl that lives with her mom and her brother, she does have a dad but he is working in the mines. She lives in Park County. The story is told In the period of World War I.This book is literally about history, the woman wanting the right to vote the men going to World War I, and trying to make revolutionary changes, just like nowadays women can vote and have many rights then in that time, the world war I changed a lot of things as well. However the books were really different in the part of their city and their life budget. In the first book Midnight Without a Moon, life was hard and thought just like Rose’s grandma, a woman who was never down crying or being sentimetal. Unfortunately those who lived in Mississippi couldn’t let anything pass unseen.They lived like they were in a war afraid of what would happen next if they would die or if they would be lucky enough to live. Maybe be able to study, raise a family, and provide a successful future. Most of the grown people most of them had never finished school, most of them didn’t  even get the chance to go to high school. Their life was based on being “slaves” for the Robinsons Searching for Silverheels, differently from Midnight without a moon their life was normal as usual life, they weren’t rich like the Robinsons but not poor like the lee’s. Actually they had a really good life condition. They lived by a train station where it was really busy which was good for their cafe. 

The cafe was known for Pearl’s mother’s apple pies, the most famous in the city; everybody loved it . It was always full of people. Pearl always thought about a fairytale like the one she dreamed of with George, a handsome boy in the city that every girl was in love with, but no one dated him because of his mom Mrs.Crawford he was like a baby still for her(sorry for him). Pearl always wanted him to ask her for a winter ball and things like that, but her friend asked her to get over it and she asked herself, but she didn’t accept. But as always there is someone to ruin your fairy tail.Ms.Gilbert that was always in the coffee  saying about the women’s right to vote and how ridiculous it was that they couldn’t vote. Perls hated her with all that she could because she simply entered into her family restaurant and started saying these things to the clients pushing them away.

Not likely Rose didn’t have a plan of the future but she wanted something big that could change history forever, but she wanted to discover who Silverheels was which would have a little impact that could change something and make the woman more likely to have rights. 

Rose could be the first negro to go to college leave that town make Stillwater a good place to liveand do that if wasn’t for the Robinson in the power and Pearl could find out about the story of silverheels and her past, maybe become a writer or maybe continue her family’s legacyand bring more people to her cafe and the city help[ing and investing more in the city, making her and the city have a brilliant future.

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The Last Grand Adventure and Betty Before X: A Comparison

The books Betty Before X  by Renné Watson and The Last Grand Adventure by Rebecca Behrens address some similar and different points for example: power, theme, and perspective. In the book Betty Before X that takes place in Detroit 1945, is about Betty, an unplanned result of a relationship between a teenager, Ollie Mae and a 21-year-old guy,  that her grandmother Matilda and aunt took care of, because her mother did terrible things to the baby. But when her grandmother and her auntie passed away, Betty needed to live at Ollie Mae’s home with her stepfather. She suffers rejection a lot, only because is not an unplanned child. In the book Last Grand Adventure takes place in 1967 San Francisco, which is about Bea, an eleven-year-old girl who her mother remarried with another man, and she needs to live at her grandmother’s house Peggy who is so adventurous and kind of funny. But one year ago, her sister Amellie disappeared,  which generated concern for one year, until Bea and Peggy started to follow the clues and see how to start the search to find her. 

 Readers understand some similarities, both girls, Bea and Betty, felt rejected by their parents and had the love and support from their grandmothers who cared and loved them unconditionally, and this support resulted in strong, determined, courageous girls that want to change the world for the better. In Betty Before X, Betty suffers a lot of racism from society, even passing in Detroit at the end of the second world war, which caused a lot of pain and lack of basic needs, she did not let these difficulties get in the way of her faith and dreams, and always look at her wish to change the world with her best friends each one encouraged another, which was very good for Betty’s development throughout the book. In The Last Grand Adventure, Bea ‘s parents ended their relationship which made her very sad and afraid of losing the relationship she had with both of them. The break up results in Bea living with her unknown grandma. At first, Bea didn’t like Peggy’s way very much, but then they liked each other and saw that they had in common the desire to live many adventures and solve many mysteries, for example the disappearance of Amelie, Peggy’s sister who disappeared a year ago and only sent letters saying that she was fine and that she couldn’t share much information. 

Betty Before X is more focused to bring to the reader the idea of how one rejected child felt and how it can affect the child’s psychology and show how one child can make the difference in the world because when Betty growed up, she became a big part of the black lives matter movement. In Betty’s book is more focusing in one idea to say how one family not present brings gaps within a child who had to mature very early, and understand that the reality she lived was not having a father present, a mother who was physically and psychologically abusive, and the only support she had was her died grandmother, is a early maturation shown throughout the book. Betty’s story is more painful than the Last Grand Adventure, but she finally has a happy ending, which is that she was adopted by more wonderful people who give her all the support possible. Last Adventure is one story more focused on Girl Power because Bea and her grandmother are two strong and brave girls, but at the same time so sentimental and protective with who they love, as shown in the book, Peggy felt a lot of concern for her sister, and Bea took this story very seriously, doing everything to find her and know where to find her. The reader can learn in both stories to never give up on your dreams and don’t care about what people think about. 

 The perspective of Betty and Bea, despite being the same age more or less, both girls have one different perspectives from another, Betty came from a lot of suffering and the situation got better in the course of the book, so the perspective was more of fear and that for a few moments ( even rare )  don’t believing in your dreams. In Bea’s perspective is more braver and compared to Betty’s suffering is minor, she didn’t have the same reality that Betty, because the proposals of each book are different, one is to show one girl more brave and a book without a lot of suffer than Betty Before X that bring criticizes the society of the time that still serves ours today. Bea’s perspective is more concentrated in try and think in big and long adventures, showing in the elapse of the book, when Betty gets more close to Peggy. 

 In conclusion, Betty Before X is a book more focused on one lesson about family issues, Last Grand Adventure is more focused on Girl Power. Both books have similar themes and power, but have different perspectives. Both girls have a lot of courage and have a maturation during the book, which was inspiring and brought good themes.

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Conflicts in 1960s America: economical and social impacts to Black people

Authors: Alice Wilcki, Luca Junqueira, Rebeca Esperandio, Igor Gaggiato.

America in 1960 was full of important historical facts and events such as: Black lives matter, girl power, the second world war and how it affected some parts of America l, and how some kids feel when they don’t feel loved by their own parents. 

The movement black lives matter.  Foto: Scott Heins/AFP
https://www.gazetadopovo.com.br/vozes/advisors/o-que-o-movimento-black-lives-matter-ensina-sobre-o-novo-poder/

The book One Crazy Summer by Rita Williams-Garcia takes place in the 60’s, and talks about one girl that is named Delphine, and her 2 sisters that travel to Oakland to visit her mother Cecile, but Cecile don’t care about them and abandoned them when Delphine was younger, so Delphine feels Obligated to take care of the girls. For Cecile to get out of the girls, she put them in a Black Panthers camp.

Sometimes in real life, some kids don’t have the love of they’re mother, and just accept it, but not in a good way, they accept because they need to accept, because there’s nothing to do, like Delphine and her sisters. They’re mothers don’t like them and they can’t do anything. They don’t like this situation, but it is what they have, so they are forced to accept it. Maternal absence and lack of attention generate in the kid  a necessity to search for a transitory object; this child may show maladaptive behaviors, such as; theft, insomnia, regression behaviors, antisocial tendency, dependence and even delinquency.

According to peopleskitchencollective the Black Panther Party for Self Defense (BPP) was founded in October 15, 1966 at Merritt College in Oakland, California by Huey P. Newton and Bobby Seale. It was a direct, active, communal response to the ways in which Black people have been systemically and institutionally disenfranchised in American society. 

One of the consequences of the WW2 is the BPP, because they decide to create the movement because some Black People fight in  the 761st battalion with the Nazi people, and these people after the war still being misstreated in their country, so the Black Panthers were outraged with this, so they want to do someting for the people to give credit to this heroes that fight for their country.

In the book Until Tomorrow, Mr. Marsworth by Sheila O’Connor, there is a girl in Missouri (USA) in  1968 whose family faces a money crisis because her family spends all the money on cancer treatments for the mother. After the mother’s death, Kelly and her brother Billy moved to the poor grandma’s house. The family does not have money to pay the curse at Mizzou. And if they don’t have money for college then her brother Billy will be forced to enlist in the army and  fight in Vietnam. The main character is trading cards with an adult old friend of her mother that is like a passtime to Kelly(Main Character) because she really likes trading cards with Mr. Marsworth(Old friend). With all these things happening Billy lost all the hopes for going to Mizzou.

To get the brother money he needs to pump gas and still he gets a very low quantity of money, so Kelly and Mr Marsworth are trading cards to see if their situation in happiness and in money gets better.

The Vietnam war started at 1954 and ended in 1975, the conflict is from Comunist vietnam(North Vietnam) and south Vietnam, the US side. The war caused the deaths of approximately 58 thousand people. It can be placed in the context of the Cold War. And in that era, people were scared to fight and most times ran away from their countries, or found a college to study( If they were younger than 18 years.) In this case the character’s family doesn’t have money because of the treatments.

 According to wikipedia the US population opposed the war with moral ground appalled with the devastation and violence of war, with this we see that the American population wasn’t in favor of the war. The population had made a lot of peace movements that involved childrens, pregnant mothers and the youth community. 

South Vietnamese soldiers sleeping on board a US Navy troop carrier in 1962. Photograph: AP/Horst Faas
https://www.theguardian.com/news/2015/apr/22/vietnam-40-years-on-how-communist-victory-gave-way-to-capitalist-corruption

 In Midnight Without a Moon, written by Linda Williams Jackson’s set in Stillwater Mississippi in the summer of 1955. The “white folks’ ‘ (white people), white people that were racist and just care for their power and people. The Robinsons (the white ones) don’t wanna lose that power in the city, because with all the power they have they can do everything  they want in the city and gain money, because otherwise they will lose their power. Sometimes they even kill the “colored folks” (black people), they killed this people because they knew that they we’re going to vote for someone that would do the right thing, and would make everyone have the same rights and make that city better, but the Robinsons would lose their power source, that was the only reason they wanted to be in the power. 

 Like I said, people there didn’t have much, according to the Robinsons it was “enough”. What they had was all from the Robinsons; what they had was “ruined” things that the Robinsons gave them, since they didn’t have much condition they couldn’t afford home furniture, or they got from the Robinsons or distant relatives brought to them. Happily there was Ms.Bertha, an old woman that was able to buy one small grocery, with some necessary things but not much. The white folk hated that because no matter how tiny the power of the black person is they didn’t want it. The white ones  were biting each other in anger because of that. They didn’t want any colored people to have any kind of power in the city, just them. The black people needed to read the Robinsons newspaper because it wouldn’t have anything about politics, mayor or models, anything like that or that could change their mind about their power, nothing that could encourage them leaving the city.

The people that were lucky enough ran away like Rose Lee’s mother Annemarie with Rose’s stepfather. They, like everybody else, went to Chicago looking for better life opportunities for their family, not just living the rest of their life in that awful city that wouldn’t give them anything unless it was a despicable life.

 Rose wasn’t that devastated because her mom moved away, her mom didn’t like and cared for her at least what it was what she felt from her mother, her mother never really treated her as her daughter. 

Then she started to call Rose “sister” and her stepchildren call Rose, aunt Rose. But after all Rose was sad that her mom didn’t like her and treated her like was just some child, not her biological daughter. 

Ma Pearl Rose’s grandmother was really tuff with everybody in the city,  but just not with one person: Queen Rose’s cousin, she was 16 three years older than Rose. When the Queen was born there were rumors that the Queen’s mother had an affair with a white man. that it was a kind of a crime. No one knows who Queen’s father is unless Queen’s mother Aunt Clara Jean, not even Queen knows.

Workers and a White man in the cotton fields working.
https://upload.wikimedia.org/wikipedia/commons/e/e2/PSM_V54_D025_Cotton_field_in_mississippi.jpg

 These are just rumors, people suppose that because Queen is lighter than the others, and her mom never told nobody who her father was, and it was no problem telling who the father was since he was black right? Well like mother like daughter right?! 

One night Rose Lee saw Queen sneaking out at night to be with Ricky Turner a white guy.Rose warned Queen about it and that could go really wrong, but Queen did not hear her obviously . After 2 months in chicago Annemarie send Rose a letter about her life and the job they offered her and she didn’;t accepted because she could do that in Stillwater. then she said that Sugar and Li’man (her step siblings) they were very happy but missing Rose and Fred a lot. Annemarie said that Aunt  Clara Jean was coming to Mississippi. Rose was really excited because they haven’t seen her for a long time. The part Rose was more excited was that she always bring presents for them, since where she live doesnt hd that fancy pretty clothes.When aunt clara jean got here rose was really happy because she always bring thing from city, cool things, but this time aunt clara just brought fancy clothes to Queen. She got really upset because never had the opportunity to buy things there. Aunt Clara said that is because her mom said that she wasn’t going to school anymore, and that she didn’t need anything, so doesn’t need to bring anything for her. She was sad because she was living at school but just her Fred and Queen they could stay there, they said that she was really useful in the cotton field and the work at home.

And Because a boy was missing in the city, he wasn’t even from Chicago but he came to visit, and it was now missing. What Rose was really sad about was that her aunt cared more about one teeneger that she had never seen than her own family. Days later the boy was found in the river tied in a tree, he was in the river for 3 days. He was killed by some white folks. The reason why was just because he talked to one white lady, just being gentle. Wheel that murder of Emmet Till stopped Mississipi stillwater city everybody was moved because of that and choked that the colered folks couldn’t do anything that it was a reason so they could be murderd.

Chicago City in 1955
https://images.fineartamerica.com/images/artworkimages/mediumlarge/1/1955-downtown-chicago-underwood-archives.jpg

 In the book Betty Before X ,by Renné Watson recommended for age ten to thirteen year old , the story happened in 1945 Detroit, the end of the second world war, with a lot of people being harmed it’s seen perfectly in the story, told by the main character Betty ,that during the war some supplies were lacking and some basic supplies such as food were lacking and the economy was directly affected, according to the Brazilian website “Estado de Minas”, “the countless ruins of the 20th century that reveal the decadence of Detroit, the most grandiose is the old factory of Packard, the brand that was the maximum symbol of American luxury cars until the Second World War, and which shut down its assembly lines in 1958. The 325,000-square-foot structure is an unwitting monument to the golden age of industrialization in the United States, when the city was known as the car capital of the world”, and author still complete: “In the 1950s, Detroit produced half of the vehicles sold on the planet and had 1.85 million inhabitants, making it the fourth largest American city. Since then, its population has dropped steadily and today stands at 685,000 people – a 65% reduction.”  

The book talks about one girl called Betty Shabazz ,which was the unplanned result of a relationship between a teenager Ollie Mae and Shelman Sandlin,a 21-year-old guy. But her grandmother Matilda and her aunt took care of her after seeing that Ollie Mae abused and assaulted the baby. After Betty’s grandmother and aunt passed away, Betty lost all that comfort and security she had in those two people who loved her so much. Betty feels rejected by her father who didn’t make a point of being part of her life, and rejected by her mother. Betty lives with her mother, her stepfather, three sons and daughters from their union, three children from her stepfather and she feels alone, because her mother treats her different compared to stepchildren and other children, she is even extremely uncontrolled to the point of hurting her, and doing terrible things to Betty, even though she’s already a pre-teen. But Betty had achieved happiness, at the end of the book.

 Betty is a black girl, so she has already suffered a lot of racism in her life, so Betty always fought against this inequality that racism causes, also the judgments, looks and demotion.   

Before the war Detroit didn’t produce only cars, they produced airplanes too. According to the   website Detroit’ news, “its role in the war, when the auto factories turned out tanks and warplanes, earned it a place in history as the Arsenal of Democracy. 

 According to wikipedia The Arsenal of Democracy is the was the central phrase used by U.S. President Franklin D. Roosevelt ,in the threat to national security, delivered on December 29, 1940. Roosevelt promised to help the United Kingdom fight Nazi Germany by selling them military supplies while the United States stayed out of the actual fighting. The president announced that intent a year before the Attack on Pearl Harbor 7 December 1941, at a time when Germany had occupied one part of Europe and threatened Britain. 

Now in Detroit, according to the Brazilian website TVBrasil, “it is now known for its high level of crime and for its abandoned houses and buildings.” In the rural exodus, the government of Detroit declared bankruptcy in 2013, and only those who are able move from the periphery to the center of the city, where there are more opportunities for employment and education. 

Because of competition, in the 1970s, many automakers closed their doors- Reproduction / TV 
https://tvbrasil.ebc.com.br/cidades-fantasmas/2020/03/detroit-reanimacao-de-uma-cidade-morta
Publicado em 8th Grade, English, News Reports | Deixe um comentário

Blue and She Loves You Yeah, Yeah, Yeah: A Comparison

The book “She loves You Yeah, Yeah, Yeah” was written by Joyce Moyer Hostetter who is an American novelist and short story writer,this book narrates the story of a twelve year old girl that loves the Beatles, and she wants so much to watch the last show in the year of the band The Beatles, but first she needs to put something of her life in order. In the book Blue by Joyce Moyer Hostetter, Ann Fay’s family showed a lot of resistance, because they start being wanted by the Nazi, but they didn’t run away, they stay to fight and die for the World, Ann Fay discover a “big pandemic”, she was afraid, but stay stand up and never desist, to stay better of life and with mental health. Both characters are determined and are willing to fight for what they want, but they have different objectives, for example, Ann Hood for the end of the Polio and Trudy to show her father and school who she is.

Vietnam War rages overseas in 1966, the Beatles have catapulted to stardom, a twelve-year-old Rhode Island native Trudy Mixer is not thrilled with life, because her best friend, called Michelle, decide to become a cheerleader, and everyone of the school start calling her Gertrude (that is her real name), but she hate it. The Beatles fan club that she created, has dwindled down and stayed with only 3 other members, and they were the least popular kids at her school. At home, her father that works a lot became even more distant from Trudy, then their relationship started to decay. Ann Fay is a teenager that have a jewish family and she is too, her parents are resistance because they goes fight off Hitler and the Nazi, so Nazi people start going back they, but the family doesn’t desists to have a society and a world better. This happens when the father open the window of their house, but after sometime, the children and the mother tell he to close the window, and he don’t so the Nazi see them. Instead they run away, the family stay to fight Hitler, and try to be the “hero” of the jewish and of the world that isn’t in favor of Nazi.    

When Ann’s father gets out of the house, the girl starts seeing the newspaper because she has nothing to do. She reads that her city is having an epidemic strike. Ann Fay reads each issue of the newspaper for the latest news of the epidemic. But soon she discovers for herself just how devastating polio can be, and this changes her life, because as her challenges grow, like the polio. In the tragedy, Ann Fay discovers her ability to don’t desist, have resistance and stay moving forward. She tries and explores a lot of things to stand up firm and strong. She finds her qualities of friendship and own faithfulness, to take care and love each other. Gertrude made a promise with herself, that she will be determined to regain her social status and prove her value to her father, but she realizes and remembers the most important and the biggest thing happening in all the world, The Beatles. She is set on seeing their final world tour in Boston at the end of the summer, and meeting her beloved Paul McCartney. 

Both books have the separation of the fathers to the girls, and this affects their lives, because they do most of the things with her fathers, and without their support, the girls stay sad, and don’t know how to live life with no support.

So, with this we can notice the main idea and the themes of both stories, what the characters want, the narrator’s perspective, the author’s craft, etc. On “Blue” and “She Loves You Yeah, Yeah, Yeah” that the girls have father problems, and they want to show their personalities to have better communication with the parents, and in the school.

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Blue and My Brigadista Year: A Comparison

The books Blue by Joyce Moyer Hostetter and My Brigadista Year by Katherine Paterson are historical fiction stories set in North Carolina 1944 and Cuba 1961, respectively. The first mentioned book talks about the life of thirteen-year-old girl called Ann Fay, who, in January of 1944, took the function to be the men of the house while her father was fighting against Hittler on Second World War. And the book My Brigadista Year tells the story of Lora, a teenage girl, who, in 1961, entered a group of brigadistas, a group where she was traveling around her country to teach the citizens who don’t know how to read and write, do it. This group started because after the Cuban revolution there was low literacy in Cuba. Blue and My Brigadista Year demonstrate similarities and differences simultaneously, for example they portray two girls taking different important responsibilities during war time, the girls have similar perspectives over their tough situations. However, the books convey different themes.

In both, Blue and My Brigadista Year, Ann Fay and Lora (the main characters), need to to deal with new important responsibilities in their lives. Ann Fay’s father goes to fight in the Second World War, and expects her to be the man of the house while he is gone. But Ann was just thirteen, she didn’t know how was to help her mother in all she wanted, take care of her two sisters and one brother, and she knew even less that the Polio Epidemic (a highly infectious disease and mainly affects children under five years of age) will affect her life and her family’s life. Around June 1944, Ann’s school was canceled because of Polio, and from that moment Ann’s Momma was sanding her to Hinkles sisters’ house to borrow newspapers, to keep up on the polio news. And days after her brother was sick, but they thought that was just a normal sickness. Two days later, he was better, playing, having fun.  Thinking that he was better, Ann asked her sisters and Bobby (her brother) to help her in the garden, but Bobby said he was still sick, but since Ann saw him playing outside, she thought that he was lying to don’t work. But he wasn’t. When he started to work a harsh sickness flew over him all over again. And they called the ambulance. Yes. Bobby was with Polio. Ann was feeling guilt for all of this. But it was even the hardest part. Momma and Bobby were in the hospital, so Ann was taking care of her sisters alone. She also had to clean the house, wash the dishes, sweep the floor, cook and obviously try to have fun, but it was so difficult she can just think that what she did was wrong, and how Bobby was. Days passed and they continued on the hospital, and a police officer came to Ann’s house and said that she needed to burn all her brother’s toys if she wanted her sisters to be safe. On this day, Ann went to sleep thinking about it, but she knew that was a difficult challenge but if she wanted her sisters to be safe she needed to do it. And on the other day she started to burn the toys, until her sisters saw and started to cry and scream with her, and she also started crying. And a tragedy happened, her brother died because of Polio. It was so difficult to Ann deal with all that responsibility and this pressure that she was thinking was her fault. In the book My Brigadista Year, the own main character (Lora) wanted to take an important responsibility, to help her country turn into a literacy country. In 1960, Lora saw a poster in  her school  of the government calling the students who can read and write to teach citizens who don’t know how. Lora asked her parents and with a lot of insistence they agreed. She went to the training camp to learn how she will teach others and receive the necessary materials. When it finished, she was guided to the house of her students. Lora was nervous because she was too young and didn’t know how to speak as a person much less as a teacher. Lora didn’t give up even when  bandidos who opposed the communist revolutionary were trying to kill the brigadistas. Similarly, these two young girls went through difficult times, and instead of experiencing their childhoods, they gave up this period to help her family and country.

Lora and Ann present similarities in the way of thinking and acting when they faced difficulties in the journey to achieve their goals. No matter how hard was the situation, they didn’t give up. One point that can relate the perspective of both characters is that they always want to help the people around them and be emphatic many times. In addition, both characters learn to deal with their challenges even being to young for all that situation. In Blue, the hardest situation for Ann was continuum believing in herself and believing that she can heal Polio since after it was the disease that caused the death of her brother and she could be a little blamed for it, and obviously was difficult to deal with the enormous responsibility to the man of the house role. But she persisted, and tried to find a way to overcome it. And she got it because of an inspiration that she had on a friend. And she also helped her mom, who was destructed because of the death of her son, and beyond helping her mother she takes care of her sisters and her house while her parents were gone. In My Brigadista Year, Lora faced the difficulties that were the war in her country while she was in a training for a voluntary work – a group of brigadistas that helped around 707,000 Cubans become literate in one year in Cuba – and the threats of the bandidos saying that they will kill the brigadistas, but she also overcame it, believing in herself an remembering that all that work was for a better situation. 

However, My Brigadista Year and Blue reveals two different themes. In the book My Brigadista Year we can learn that we can’t give up, and we need to persist in our goals because all of us can do what we want, just need to run backwards. And Lora is the living soul of it because the situation was very hard for her, she was living in a new place with those who didn’t know and in the middle of the training camp a war started on Cuba, the Bay of Pigs Invasion, when the United States’s goal was the overthrow of Fideal Castro and the establishment of a non-communist government friendly to the U.S.A. Obviously knowing the news that happened during the war Lora’s papi went to the camp to take her home, because it could be unsafe as the country was fighting a war. But Lora said that would not go, because her country needs her. She convinced him but it was the first time Lora disobeyed her father, so she was feeling a little sad inside. But with her head held high, she was still there for a better reason. However, on the book Blue the lesson is that you can overcome anything when you believe in yourself and accept the others, we can see this on the book because Ann also had Polio so she is rushed to the emergency hospital where she begins her long struggle back to health, and from that moment she started to believe more in herself because of an inspiration that she have on a friend she meet on the hospital that besides have Polio was black. With this inspiration and believing in herself, Ann didn’t give up to heal Polio. And she got it.

Ultimately, both Blue and My Brigadista Year, tells how it was difficult for two teenage girls to deal with important responsibilities in their lives, during war time, one being the men of the house, dealing with the death of her brother from Polio, and also getting Polio so she need to overcome this and heal. And the other turned a brigadista to help her country turn literacy and she also needed to deal with the war in her country during the voluntary work and with the threats of bandidos saying that will kill the brigadistas. However, the books portray different themes.  The characters are brave and  they get it and overcome and realize her dreams for more difficult that was. Blue and My Brigadista Year are inspirational stories that we all should read because if more people were like Ann Fay and Lora on the world, it would be so much better.

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Hero on a Bicycle and Fire in the Streets: A Comparison

In the world between the covers of Fire in the Streets written by Kekla Magoon and Hero on a Bicycle by Shirley Hughes, the books happens in differents eras and are magnificents historical fiction that tells about important events such as the World War II and the Civil War in America’s 60s. Readers may notice some differences and similarities regarding the character’s perspective, the power each has over the other, and the theme that is developed through the story. Hero on a Bicycle is a story of Paolo Criveli’s who lives with his mother and with his sister in Florence, Italy. He and his sister Constanza are confined to their home because German soldiers were out on the streets to round up the Jews and arrest them. They learned their way through a tough situation in 1944 during World War II. Fire in the Streets tells the story of Maxie, an African American girl who was in a racist society and wanted to fight for her civil rights as well as those of the black community. To deal with this reality, she wants to be part of the Black Panther Party because she thought that she could feel powerful and still fight for equality. Nevertheless, analyzing the context and the story of both books, readers can notice similarities and differences simultaneously, for instance, both main characters have a similar perspective of their difficulties. Constrastivily, the power dynamics present in their society and in their family and the theme of hope that the author develops in the story, are different from each other. 

Readers of both books can notice that the perspective of the main characters, Paolo and Maxie, are very similar to one another regarding the tough situations that the books depict. They see the world as a blank page; full of possibilities and that they can be whoever they want if faith is present inside themselves. They wanted to be someone important and mark the historical period that they were facing. In addition, they learned to deal with consequences with maturity even though they are just children, for instance; Paolo wanted to save the Italians mainly to honor and prestige his father who had disappeared due to the war. Franco was constribed to patrol against the Nazi Forces and his son was worried about what would happens if he cannot even have the chance of look for him. Paolo, a kid of just thirteen, has to confront a difficult barrier and do the “man of the house role” as said in the book even though he is too young for that. As well as Paolo, Maxie had to make difficult choices as an adult actually makes every time because she had to decide things that might change her future in the role of a Panther. A point that is important is that because he is a girl, too young and black, she encounters the situation in a splendiferous way that anyone in the story could do. They fought in different modes and in different historical periods, but both did their best and avail all the courage they had to get out of circumstances alive as in Hero on a Bicycle, or to struggle for their civil rights as in Fire in the Streets. During the difficult times that they had faced in the story, the audience can notice that they act with a lot of hope, determination and maturity. Those are some of the aspects that connect both of them; “I’ll be part of them, I am sure” Maxie said many times throughout the book. In addition, Paolo had the same thought and the same idea as her “He wanted to fight, to be part of the action (…)”, “He was determined to play a part in it” wrote Shirley during the narrative.

In contrast with the similar perspectives, the books have different power dynamics over the main characters and the minor characters. Paolo, during the story, feels less powerful regarding “The Partisans” – a group of mens who serve the Italian population during World War II trying to make plans to help imprisoned Jews to escape – because he is too young to be part of them and according to the guys, “(…) just mens can be part of this.” The community and also the mens who were members of “The Partisan” always said to Paolo that he is incapable to help because he is just thirteen years old; “This isn’t a kids war” one of them said. On the other hand, Maxie feels powerful because she had faith that she could be a Panther and patrol the streets as her brother did. Although the others said that she was too young, she just ignored the comments and stood strong even though she was excluded from the community due to her skin color. The similar point between Paolo and Maxie is their almost identical purposes: both wanted to fight because of a family member who used to do this before them or who was part of the fight at the time. The main characters could see an inspiration in their familiars and also saw a lot of injustice between groups of people. Since both are brave and strong enough to deal with many things during the book, Paolo and Maxie couldn’t just sit back. Although some characters had more power over other characters during the narrative, at the end of the stories, Maxie and Paolo could fight for equality inside their community and managed to fulfill their goals and their purposes.

During the books, Shirley and Kekla could develop the theme in a way that readers can feel motivated and inspired by the story of both characters because they were very emphatic over the population that was around them. Paolo and Maxie went through difficult times during their lives and to deal with it, they wanted to show everyone that they were capable of changing the world – or at least part of it. In Fire in the Streets, Maxie fought for her civil rights but this just happened due to her persistence and was sure that one day, she would be part of the Black Panthers Party. However, some events that happened throughout the fiction made Maxie able to trust in herself. One evidence of that in the book is written between the firsts chapters; Maxie was given an assignment by Bobby – one of the party bosses and one of the creators of the Black Panther – and she was successful in what she was doing because she stuck with it until the end; without giving up even after many refusions of white people to her. Readers can learn that fighting for their rights and duties can be a difficult task, but not an impossible one for those who really want to. In Hero on a Bicycle, Paolo had the dream of becoming a Partisan to help his community and to honor his dad who was part of them. Furthermore, he is just thirteen years old and can’t play a part in it. One day, he did a task for them and finally could show that he is able to become a hero. His family was always by his side, helping in his dream and giving support all over the story. The task that Paolo was able to complete was to help the prisoners to escape from the concentration camps and shelter them in his own house. Therefore, his mother, Rosemary and his older sister Constanza, helped him to get away from home on the night that he went to the camps and that was a form of showing affection. Also, they helped Paolo emotionally because during the book, they encouraged him; “You can do this, honey”.  Shirley Hughes wants to convey a message that familiar support is an important source of hope when one’s going through arduous situations. One point that the main characters are very similar is related to the fact that both had problems regarding their ages and wanted to prove to their nation that they were capable of making a difference. One aspect that may shock part of the audience is the fact that two children were able to do many things that had a positive effect while a disaster was happening in their community and were able to exploit advanced knowledge to realize their dreams; working with a lot of intelligence and different skills. 

Some differences and similarities were portrayed in both books; the main characters have a similar perspective on their difficulties. On the other hand, the power dynamics present in each one’s society and the lesson of hope that the author promotes in the story are different from each other. They were persistent in completing their goals and had faith that they could do whatever they wanted. In addition, both had a lot of empathy because they didn’t just fight for themselves, they also fought for others. The power dynamics existing in the stories are portrayed differently because Maxie acts as if she has already achieved her goal of fighting for her civil rights; empowered; ignoring the racist comments she receives many times throughout the book. In Paolo’s case, he was trying to be a stronger, older person – like a real man instead of a child. However, he feels less powerful and needs to overcome the situation to fulfill his goal of saving the Italian population. According to the Oxford Dictionary, a hero means a person admired or idealized for his courage, outstanding accomplishments or noble qualities and this description fits very well with Paolo and Maxie. Readers can understand with these books that nothing is impossible for those who really want it and that children can do extraordinary things that can change their lives and also the lives of others.

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Grasping Mysteries: Girls Who Loved Math and My Brigadista Year: A Comparison

The books Grasping Mysteries: Girls Who Loved Math by Jeannine Atkins and My Brigadista Year by Katherine Paterson are amazing books from world literature written about aspects from the past. The first mentioned book is set in many different time periods, since it talks about the story of tremendous women who changed science and improved the time period they were living in. These women are still talked about when it is talked about science and technology improvement, even after a lot of time. For My Brigadista Year, readers meet Lora, a teenage girl who wanted to become a brigadista to help people to read and to write. On her way, there were people who thought she wouldn’t make it only by the fact to be a girl. In the end, she fought the war to illiteracy and helped her country to achieve a better community. Even at first sight, it is seen many similarities within books, such as the suffering from gender segregation and the effect it causes on women; and even the lessons these books teach to the readers about yourself and being a better person. Even though the books Grasping Mysteries and My Brigadista Year are similar in numerous ways, the way these girls fight, even due to the time period, are plenty different.

Grasping Mysteries by Jeannine Atkins and My Brigadista Year by Katherine Paterson are similar in tremendous ways. For both of them, gender inequality is present in almost identical ways. For Grasping Mysteries, women must fight for what they wanted if they didn’t wanted to be beholden. In their path, there were several people telling them how to act and how to behave, due to the unequal mind of the 1800s society. For My Brigadista Year, Lora has to deal with her mother having ideas of what a girl should be. Also, her own brother said “but you’re only a girl!” (p. 11), when their younger brother was born. Which implies that the mind of the 1960s society was not an inclusive one, since a little kid had this gender limitation in mind. He wouldn’t have something so disrespectful in mind at this age if something, or someone, got it there for them. To add to that, one of Lora’s brigadistas colleagues asks the leader of the brigadistas, “what if a man doesn’t want a girl for a teacher?” (p. 44). It shows us that girls had twice as much work as men just because men could not accept female help to read and write, obligating them to convince men first, then teaching. All this work because men didn’t wanted to be taught by girls, upgrading gender inequality and segregation. Women were there, giving all they had, without their parents, family, homes, and yet, men could even have such a luxury to imply that they didn’t want to be taught by girls. Similarly, Grasping Mysteries brings us strongly the idea of women trying, being there, given all they could, fighting, determined and strong; but men still didn’t mind women’s effort to conquer the same as them. Caroline Hershel, for example, went over her mother’s ideas of what a girl should be. Herschel heard many times in her childhood that girls can’t join military bands or that girls shouldn’t study because it would spoil them and they wouldn’t want to work as a maid. Even Marie Tharp had to deal with men stealing her discoveries. She and a colleague from work created a map of the whole ocean floor. But when she saw the published version, her name wasn’t there in the paper. For both of the books Grasping Mysteries and My Brigadista Year, bring up the society telling what girls should be like, behave like and look like. The two, even though in different eras and in different ways, went after what they wanted to do, instead of what the society told them to do. 

Similarly, both Lora and the terrific women Jeannine Atkins wrote about learned that if they want to achieve something, they must persuade that with determination and fierceness. Lora didn’t even think twice about entering the brigadistas. When the trouble with the bandidos happened and the brigadistas were told to stay home, not to use their uniforms because they might be killed by bandidos if they recognize the brigadistas, teaching in a more reserved place, and all the necessary safety measures; Lora didn’t thought in giving up on the brigadistas and her students, even though she was certainly frightened and afraid. Even with the amount of things happening, Lora thought about coming home not even once. Not when her parents invited her to come home, not when her father traveled all the way to where she was, not when Lora’s parents said that there was no shame if she wanted to come home. That is, even with difficulties, Lora gave up not once. That shows a lot of who she is really. She’s a determined, fierceful, strong girl who loves challenges and is able to learn with them. For Lora, life was easy until she became a brigadista: she could study and eat everyday, she could play outside and with her brothers. She never worked or experienced poverty. However, when she became a brigadista, she started to work as a teacher and help her new family to accomplish house chores. She lived with fear of dying because of so many bandidos around and people being caught. And yet, she stood still, helping her new family and accomplishing her chores. She continued fighting for what she thought was right. You expect a better act of courage than that? Then take the example of Grasping Mysteries. Caroline Herschel spent her whole childhood hearing what girls shouldn’t do, or that she couldn’t study because it would “spoil” her, hearing that girls couldn’t join military bands or that she’s “just a girl” and couldn’t do what men do. Anyways, she took a step forward. As soon as she could leave Germany, she went to England and started to work there, making her own discoveries, even hidden. She fought, with a lack of chance of winning but she did it anyway. At last, this fight was worth it because the king and queen of the time paid the first salary to a woman for scientific research. After all, if you let fear hold you back, it will consume you. She felt the fear and did it anyway. Many of the female protagonists mentioned before, had fear, rage, disgust or anger as fuel to many of their accomplishments. Both Lora and Caroline learned similar things: how to keep improving in life and don’t give up when fear comes to hold you back. 

Contrastingly, the very way Lora and the women in Grasping Mysteries fight for themselves is undoubtedly different. Already as a brigadista, Lora saw three air forces being destroyed by a US plane which had insignias painted on it to look like Cuban planes, which is totally unloyal. The USA were afraid of socialism and communism, so they exploded three air forces in the most dishonorable and reputable way possible. Since they thought that Cuba would join the Soviet Union against them, they thought that they could explode Cuban air forces. “Why would a country that fought to gain its freedom oppose our effort to be free? And why would a nation with leaders like George Washington and Abraham Lincoln, heroes whom we have studied about in school, want to support a terrible man like General Fungêncio Batista? Because they were afraid? Truly? It was hard for me to believe such a thing…” (p. 48 and 49). Such a powerful country was afraid of Communism and socialism. Readers can infer from what Katherine Paterson wrote that the country that has the most power, always are the ones who disappoint the most. Power does many things to the head, it makes our desires grow bigger and accomplish them whatever way possible. The least powerful ones are the ones who suffer the most. These countries can be associated with so many people. Similarly with Cuba and the USA, Lora is always the one who has the least power, as a teenager, as a female person, as a brigadista. But this war, Lora fought only with persistence, grit, tenacity, disposition and ardor. Lora definitely grew up emotionally with this. She got genuinely strong, not giving up on her work, even afraid, frightened and with doubt about all of the conflict. But still, she continued fighting herself against her own to win this war for a better and more dedicated person. On the other hand, women like Florence Nightingale, the one who created several charts about hospital hygiene, and Marie Tharp, who created a map of the whole ocean floor; fought for themselves in an unquestionably drastic way. Tharp did the work, insisted on it, fought for it, went over the men in the company who were not taking her seriously and they thought they had the right to erase her name of a work that was majorly hers. In the 1950s, men were still in charge over women. Men were in power and were denying women in the company. When finally one woman entered, they erased her name from her work that took years to be accomplished only because according to them “It’s the information that is important […] our names are better known, so this will get more attention.” She verbally fought for her right to get her name on the project. For Nightingale, life was also tough. She always thought that she could do everything if she was strong-willed. In 1854, when she recruited many nurses to work in the Institution for the Care of Sick Gentlewomen, the general said “Go home. This is no place for ladies”. She always thought that she could do it, that she could fight without turning back. However, not only the general but the whole society at the time had a different idea of what women should do, what women should be. They had a full perspective of what a female person should behave like: like a maid for men. However, women like Florence Nightingale and Marie Tharp hadn’t agreed with that. Unlike Lora, who fought silently for what she wanted; women in the 1800s and 1900s fought verbally and ran after freedom and things that were theirs by right.

Even though there are coincidences between the books Grasping Mysteries: Girls Who Loved Math and My Brigadista Year such as gender separation and the consequences in female beings; and the theme the novels imply about being the best of your own; the way these women battle, mainly as result of the time period, are distinct. These protagonists learned that a smooth sea never made a skilled sailor. Fortunately, Lora, Caroline and many other women didn’t give up on their lives when they had the least power in their society, who told them what was right, what was wrong and what should be done. Even in different ways, they fought for safer and healthier communities, even not knowing or meaning so by taking the smallest step even, which makes a big difference. In the end, it is all about if you are paralyzed by fear, or if you can be brave enough to chin up and keep going. There’s much work to be done, however, look at the half full glass for a minute. Our end will certainly be greater than our beginning because, added, a baby step is better than no step at all.

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